
题图 |《Gardens》
作者 | 祈雨、北宅
近日,由前《光·遇》核心成员Chris Bell(克里斯·贝尔)创立的Gardens Interactive完成了新一轮融资,共筹集到3500万美金(折合人民币2.34亿元)。在获得这笔新资金之前,该公司估值已突破1.9亿美元。

这家公司2021年才刚刚成立,目前仅有45名员工,资方已是高手云集。据官网介绍,此轮融资则由光速创投领投,Zenith Capital(前贝塞斯达发行总监创立)、Bayshore Capital、Andy Zhong(FunPlus创始人兼CEO)、Thomas Dimson(OpenAI Sora联合创始人)、Stewart Butterfield(Slack联合创始人兼前CEO)、山内10号(任天堂家族办公室)等等均有参与此轮融资,另据彭博社报道,红杉资本(Sequoia Capital)也在此轮中有注资。

Gardens Interactive先前就已拿到过光速创投、Krafton、FunPlus等多位知名资方的投资,值得关注的是,Gardens Interactive是山内10号(任天堂创始人家族办公室)百年历史来投资的唯一一家游戏初创公司。据彭博社报道,Gardens Interactive目前已筹集到7100万美元(折合人民币4.75亿元),据官网介绍,这一轮新融资将在本月底完成。

而公司目前只公布了一款游戏作品《Gradens》,官方将其定义为社交角色扮演「Strandbox」游戏,据Chris Bell介绍,玩家将在一个充满神话、秘密以及魔法的世界中相遇、邂逅,并由此展开故事。

《Gradens》
而「Strandbox」则是指一种特殊的开放世界游戏,玩家的所作所为会留下痕迹,供下一个路过的玩家参考,而你的行为后果可能会影响那些可能永远不会遇到的人,而玩家之间也可以通过多种方式来加深彼此之间的联系。仅从描述上看,这似乎会更接近《死亡搁浅》的社交设计或者魂系列之间的谏言系统?

游戏在6月份新品节期间曾进行过一次线下测试,也在近期开放了一轮Alpha封闭测试招募,在招募需求中提到了「尤其希望找到玩过类似机制或社交互动方式的游戏的玩家——比如《盗贼之海》《弧光猎人》《塞尔达传说》《GTAOnline》,以及以不同方式参与这些游戏的玩家(例如PvP玩家、PvE玩家以及非战斗玩家)」,另外,《Gradens》还特地提到了同样适合「Friendslop」(《Peak》和《Big Walk》)的常客。

从这些例子以及玩家喜好来看,《Gradens》在体验上应该会较为强调游戏的自由度,允许玩家以不同的风格进行游玩,主题或许会是人与人之间的交流。
很有意思的是,彭博社在报道中提到,一位匿名的消息人士透露,《光·遇》上线以来已创造了约25亿美元(折合人民币约167亿元)的收入。但Chris Bell表示,自己决定不与Thatgamecompany(《光·遇》研发公司)合作发行,而是会独立推进。
近年来,游戏项目融资的难度有目共睹,而Gardens Interactive则拿到了一个相当丰厚的开局,游戏也已进入测试阶段,或许会带来新的惊喜。
以下是彭博社报道英文原文及其翻译:
A studio led by the makers of the hit titles Sky: Children of the Light and Journey has raised $35 million in new funding to upend the viral “friendslop” genre of casual, whimsical video games played socially online.
Gardens Interactive,一家由《光·遇》和《风之旅人》创作者领导的工作室已筹集3500万美元的新资金,旨在颠覆被称为“好友乱斗”(friendslop)【译者注:friendslop 是一个新兴的游戏品类术语,直译为“朋友垃圾”或“好友乱斗”,目前尚无统一中文译名,此处根据上下文意译】这一病毒式传播的休闲奇趣在线社交游戏品类。
Gardens Interactive announced on Wednesday that its Series B round encompasses several prominent investors, including Sequoia Capital, Eric Schmidt’s Innovation Endeavors and venture capitalist Moritz Baier-Lentz.
Gardens Interactive 周三宣布,其B轮融资包含多位知名投资者,包括红杉资本、埃里克·施密特的 Innovation Endeavors 以及风险投资人莫里茨·拜尔-伦茨。
The studio’s first title, Gardens, is an ethereal online game in which friends weave together stories across a fantastical, changing world. The funding will give Gardens about a year of money after its release, which is not yet scheduled. Its lead designer, Chris Bell, has won several Game of the Year awards in the past. The new round values the studio at $190 million, before the new funding.
该工作室的首款游戏《Gardens》是一款空灵的网络游戏,朋友们可以在一个奇幻多变的世界里共同编织故事。这笔资金将使《Gardens》在发布后拥有大约一年的运营资金,而发布日期尚未确定。其首席设计师克里斯·贝尔此前曾多次获得年度最佳游戏奖项。本轮融资对该工作室的估值为1.9亿美元(此为新融资前的估值)。
“It’s creating lasting, intimate, emotionally loaded player interactions,” Baier-Lentz said in an interview. “It’s extremely beautiful. The love they put into the rendering is quite unique. It looks like a Studio Ghibli movie.”
“它正在创造持久、亲密、充满情感负荷的玩家互动,”拜尔-伦茨(投资人)在接受采访时表示。“它极其美丽。他们在渲染上投入的热爱非常独特。看起来就像一部吉卜力电影。”
Gardens Interactive, which has now raised a total of $71 million, is the first and only video-game startup to date to receive backing from Yamauchi No. 10, the investment firm of Nintendo Co.’s founding family.
Gardens Interactive 目前已累计融资7100万美元,也是迄今为止第一家、且唯一一家获得任天堂创始家族办公室 Yamauchi No.10(山内10号)注资的游戏初创公司(后者本次为跟投)。
The studio is attracting heavyweight investors at a time when the video-game industry is going through a difficult stretch, marked by mass layoffs and studio closures. Gamers are looking for places to connect in new ways online, but competition is steep as players stick with old favorites like Fortnite and League of Legends, which can keep friend groups hooked for years.
该工作室吸引重量级投资者的背景是,视频游戏行业正处于艰难时期,大规模裁员和工作室关闭屡见不鲜。玩家们正在寻找新的线上连接方式,但竞争异常激烈,因为玩家们仍然坚守着《堡垒之夜》和《英雄联盟》等老牌热门游戏,这些游戏能让好友群体沉迷数年。
Even so, game companies are on track to receive upwards of $1 billion more from venture capitalists in 2026 than in the prior year, when firms invested $4.12 billion, albeit from about half as many deals, according to data from PitchBook.
即便如此,根据 PitchBook 的数据,2026年风险投资家对游戏公司的投资额预计将比上一年增加超过10亿美元,而上一年为41.2亿美元——尽管交易数量减少了约一半。
The friendslop genre — cheap, casual games that can attract huge audiences by tossing friends together in virtual worlds — has been an industry bright spot. On Steam, an online video-game store, “social party” game sales have more than doubled since 2023, according to researcher Sensor Tower. Baier-Lentz said that Gardens is not actually friendslop, because it’s not “janky.”
“好友乱斗”品类——通过将朋友们聚集在虚拟世界中来吸引大量受众的廉价休闲游戏——一直是行业中的一个亮点。根据研究机构 Sensor Tower 的数据,在在线游戏商店 Steam 上,“社交派对”游戏的销售额自2023年以来已增长一倍以上。拜尔-伦茨表示,《Gardens》实际上不属于“好友乱斗”,因为它并不“粗糙劣质”。
Bell envisions the studio’s first game as a “more ambitious” project than Sky, on which he led the design. That game — in which players traverse a kingdom with a cape that lets them fly — has earned about $2.5 billion since its 2019 release, according to an estimate from a person close to the game, who asked not to be identified discussing nonpublic information.
贝尔设想工作室的首款游戏是一个比《光·遇》“更具野心”的项目,他曾主导《光·遇》的设计。据一位知情人士估计,自2019年发布以来,《光·遇》这款玩家披着斗篷飞翔穿越王国的游戏已创造了约25亿美元的收入。该人士要求匿名,因讨论的是非公开信息。
Bell said he decided that instead of publishing with Thatgamecompany, the maker of Sky, he would proceed independently so he could partner with his brother Stephen Bell, maker of the viral game Blaseball, and game developer Lexie Dostal. In total, the studio employs 42 people and co-develops with partners in Malaysia and France.
贝尔表示,他决定不与《光·遇》的制作方 Thatgamecompany 合作发行,而是独立推进,以便能与他的兄弟斯蒂芬·贝尔(病毒式游戏《Blaseball》的制作者)以及游戏开发者莱克西·多斯塔尔合作。工作室目前共有42名员工,并与马来西亚和法国的合作伙伴共同开发。
Gardens aims to be an online, open-ended world in which players can wander around, interact inside a shape-shifting wilderness and act as the authors of each other’s experiences. Bell said his greatest inspiration was the flourishing role-playing community around Grand Theft Auto V.
《Gardens》旨在打造一个开放式的在线世界,玩家可以在其中漫步,在一个形态变幻的荒野中互动,并成为彼此体验的共同创作者。贝尔表示,他最大的灵感来源于《侠盗猎车手V》周围蓬勃发展的角色扮演社区。
“You’re not just feeling the presence or weight of other people in your vicinity, but the consequences of others’ actions,” said Stephen Bell, the studio’s co-founder and chief executive officer. “We’re creating worlds that feel like they have history and memory.”
“你不仅会感受到身边其他人的存在或分量,还会感受到他人行为的后果,”工作室联合创始人兼首席执行官斯蒂芬·贝尔说道。“我们正在创造那些仿佛拥有历史和记忆的世界。”
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